Media reflects the society as a whole and through this media, people in every nook and corner of the world comes to know what is happening in the world daily. In other words, media is the mirror through which a society could get whatever information they want. It is a powerful tool which can create a radical change in the society. As it is influential, it can bring modification in the life and status of women also. It may consider the difficulties suffered by women and point out the solutions.
Indian society is a male dominated one. We can see this in every aspect of life,be it in household, industry or in any field. Media is not an exception to this. As a result, it tries to portray women as feeble and nether. Media’s positive approach in portraying women is necessary to overcome this situation. Women have the same status, equality and dignity as men. By spreading this message,
media can bring a substantial change in the attitude of society.1
Media can be categorized mainly as Print Media and Electronic Media. Print media consist of newspapers, magazines, etc. Electronic media include radio, television, films, internet, satellite and cable television networks, etc. One of the important factor included in both type of media is advertisement. The day to day affairs of media is running from the income collected from these advertisements. So, we can say that without advertisements there may be no existence of media at all.
