WOMEN’S PORTRAYAL IN MEDIA: HUMAN RIGHTS PERSPECTIVE

Introduction
Media reflects the society as a whole and through this media, people in every nook and corner
of the world comes to know what is happening in the world daily. In other words, media is the mirror
through which a society could get whatever information they want. It is a powerful tool which can
create a radical change in the society. As it is influential, it can bring modification in the life and status
of women also. It may consider the difficulties suffered by women and point out the solutions.
Indian society is a male dominated one. We can see this in every aspect of life,be it in household,
industry or in any field. Media is not an exception to this. As a result, it tries to portray women as
feeble and nether. Media’s positive approach in portraying women is necessary to overcome this
situation. Women have the same status, equality and dignity as men. By spreading this message,
media can bring a substantial change in the attitude of society.1
Media can be categorized mainly as Print Media and Electronic Media. Print media consist
of newspapers, magazines, etc. Electronic media include radio, television, films, internet, satellite
and cable television networks, etc. One of the important factor included in both type of media is
advertisement. The day to day affairs of media is running from the income collected from these
advertisements. So, we can say that without advertisements there may be no existence of media at all.